Custom events

Send events that's important for your business, beyond standard events
Say you want to create a campaign to target people who have clicked the subscribe button on your website, you need a “subscribe” event.
Here’s how to set it up with Two Owls so your pixel get a Subscribe event whenever someone clicks on the button you choose

Name the custom event

Define the button to track

Test your custom event

📝Note that you can only track click-based events with this setup. If you need to track events that fire on other types of triggers, don’t hesitate to contact us for support!