Create a Facebook Pixel (now with Datasets)
Facebook has updated something, but we got you
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Facebook has updated something, but we got you
Last updated
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This doc explains how to best create a Facebook Pixel ID that works with Omega, following up on the current Facebook shift from Pixel to Datasets
Unless you live under a rock, you know that the “Add” button under your Pixel Tab inside Facebook Business Manager has been grayed out.
Pixel has got a new home - within datasets
Simply put, a Pixel ID is a box ID that houses all your website data.
Step 1: In your business settings, go to Data sources -> Datasets
Step 2: Click "Add" to create a new dataset that houses your pixel data (website data)
Step 3: Name your dataset, then click Create
Step 4: Copy this dataset ID and pass it to Omega as Pixel ID
The Omega in-app setup flow remains the same once you get the ID, so you can follow our guide here.
Step 5: Follow the test events guide (unchanged) to verify if your pixel is working
Once your pixel is ready (with Conversion API enabled), your Overview tab should look something like this:
Does that mean you can no longer track & optimize your Facebook Ad with event data? Of course not, otherwise the Facebook Ad business would go out of business.
Now that box moves into an even bigger container, a warehouse aka the dataset. Within this warehouse, your website data can live alongside mobile app data (if you have one), offline data (like in-store purchases), and messaging events. For the record, Omega only sends web events.
The results? All these 4 data sources will live under the same dataset ID, which means, your pixel ID is now the Dataset ID.
That's it! Contact us via the in-app chat if you need anything. Our support team is always ready to help!
