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  • Page
  • πŸ₯Two Owls tracking mode
  • πŸ’‘Create a Facebook Pixel (now with Datasets)
  • Getting Started
    • ▢️Get your Pixels ready
    • πŸ”Level up your data with CAPI
    • πŸ“€Ship your very first events to Facebook
    • πŸ”¦Monitor what's sent
    • πŸš€Get your first sales attributed to the right campaign
    • πŸ”Start Retargeting
      • ↗️Direct Catalog Sync
      • πŸ“‚Multiple Data Feeds
    • πŸŽ†Custom events
    • πŸ””Simplify Your Analytics with Facebook Ads Report
      • πŸ”–Definition of Facebook Ads report metrics
    • πŸ“ŒImportant Checklists
      • πŸ”Ensure privacy compliance
      • βš™οΈApp Checklist
        • 2️⃣Required App Embed
        • ⏰Define a timezone
        • ❗Choose the right pixel
      • πŸŽ›οΈPermission Checklist
        • 🎫Pixel - Full Control
        • 🎟️Catalog - Full Control
      • πŸ”ŠAdvertiser Checklist
        • 🌐Verify sending domains
        • ⬆️Set up Aggregated Event Measurement
  • HOT TOPICS
    • πŸ—“οΈFacebook Attribution
      • ⏳Fix your Facebook reporting delay
      • πŸ”ŽUnderstanding data absence
      • πŸ“²IOS 14 effects on Facebook Attribution window
    • πŸ‘ΎPixel Errors
    • ⏹️Conversion API events
      • Event Deduplication
      • Event Match Quality (EMQ)
    • ⚑Dynamic Product Ads
      • πŸ—‚οΈTwo Owls Catalog - A game-changer
  • Integration
    • Page Builder
      • EComposer x Two Owls
    • External Landing Pages
    • Post purchase upsells
    • How to add TikTok Pixel on Shopify
    • How to add tracking info to PayPal & Stripe
  • Quick guide
    • Pricing
    • FAQs
  • Special Offers
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On this page
  • Create a Facebook Pixel (now with Dataset)
  • The new and (somewhat) confusing Facebook Pixel creation flow
  • What’s happened?
  • Create a new dataset ID (step-by-step guide) to use with Omega

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Create a Facebook Pixel (now with Datasets)

Facebook has updated something, but we got you

PreviousTwo Owls tracking modeNextGet your Pixels ready

Last updated 1 year ago

Was this helpful?

Create a Facebook Pixel (now with Dataset)

This doc explains how to best create a Facebook Pixel ID that works with Omega, following up on the current Facebook shift from

The new and (somewhat) confusing Facebook Pixel creation flow

Unless you live under a rock, you know that the β€œAdd” button under your Pixel Tab inside Facebook Business Manager has been grayed out.

Pixel has got a new home - within datasets

Simply put, a Pixel ID is a box ID that houses all your website data.

Create a new dataset ID (step-by-step guide) to use with Omega

Step 1: In your business settings, go to Data sources -> Datasets

Step 2: Click "Add" to create a new dataset that houses your pixel data (website data)

Step 3: Name your dataset, then click Create

Step 4: Copy this dataset ID and pass it to Omega as Pixel ID

The Omega in-app setup flow remains the same once you get the ID, so you can follow our guide here.

Step 5: Follow the test events guide (unchanged) to verify if your pixel is working

Once your pixel is ready (with Conversion API enabled), your Overview tab should look something like this:

Does that mean you can no longer track & optimize your Facebook Ad with event data? Of course not, otherwise the Facebook Ad business would go out of business.

What’s happened?

Now that box moves into an even bigger container, a warehouse aka the dataset. Within this warehouse, your website data can live alongside mobile app data (if you have one), offline data (like in-store purchases), and messaging events. For the record, Omega only sends web events.

The results? All these 4 data sources will live under the same dataset ID, which means, your pixel ID is now the Dataset ID.

That's it! Contact us via the in-app chat if you need anything. Our support team is always ready to help!

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▢️Get your Pixels ready
πŸ”¦Monitor what's sent
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Pixel to Datase
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