# Custom events
### Benefits of custom events
{% hint style="info" %}
**Track beyond:** Every business is different, and so are their definition of valuable events. An online class or a digital product brand might want to track the "download" action, while a clothing brand might see "Search" is an effective indicator of buying power.
{% endhint %}
Custom events help you track beyond what's predefined, and build high-value audiences out of those events.
Examples include:
* View Ebook
* Search
* Form submit
* Subscribe
* Click "Contact"
* Click "Review"
* & many more.
### Setting up
Say you want to create a campaign to target people who have clicked the subscribe button on your website, you need a “subscribe” event.
Here’s how to set it up with Two Owls so your pixel get a Subscribe event whenever someone clicks on the button you choose
### Name the custom event
### Define the button to track
### Test your custom event
{% hint style="info" %}
📝Note that you can only track **click-based** events with this setup. If you need to track events that fire on other types of triggers, don’t hesitate to contact us for support!
{% endhint %}
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