# Custom events

### Benefits of custom events

<figure><img src="https://2018944329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F6nRvcVoGY4QrsHN9eWVJ%2Fuploads%2FexGardT4wrJlMHisHEyb%2FGroup%20627229.png?alt=media&#x26;token=ecf03893-e96c-4b42-93c6-2306c8216b5f" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
**Track beyond:** Every business is different, and so are their definition of valuable events. An online class or a digital product brand might want to track the "download" action, while a clothing brand might see "Search" is an effective indicator of buying power.
{% endhint %}

Custom events help you track beyond what's predefined, and build high-value audiences out of those events.

Examples include:<br>

* View Ebook
* Search
* Form submit
* Subscribe
* Click "Contact"
* Click "Review"
* & many more.

### Setting up

Say you want to create a campaign to target people who have clicked the subscribe button on your website, you need a “subscribe” event.

Here’s how to set it up with Two Owls so your pixel get a Subscribe event whenever someone clicks on the button you choose

### Name the custom event

![](https://2018944329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F6nRvcVoGY4QrsHN9eWVJ%2Fuploads%2FRs7QvPGr2L3qc0XofS5i%2F1%20\(3\).png?alt=media\&token=d42fdbdf-0f8f-4815-89c2-87ea9b3e9e78)

### Define the button to track

![](https://storage.crisp.chat/users/helpdesk/website/8383e5404a31c000/image_1xg8woo.png)

### Test your custom event

![](https://storage.crisp.chat/users/helpdesk/website/8383e5404a31c000/image_glnx5k.png)

{% hint style="info" %}
📝Note that you can only track **click-based** events with this setup. If you need to track events that fire on other types of triggers, don’t hesitate to contact us for support!
{% endhint %}