🎆Custom events
Send events that's important for your business, beyond standard events
Benefits of custom events

Custom events help you track beyond what's predefined, and build high-value audiences out of those events.
Examples include:
View Ebook
Search
Form submit
Subscribe
Click "Contact"
Click "Review"
& many more.
Setting up
Say you want to create a campaign to target people who have clicked the subscribe button on your website, you need a “subscribe” event.
Here’s how to set it up with Two Owls so your pixel get a Subscribe event whenever someone clicks on the button you choose
Name the custom event

Define the button to track

Test your custom event

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