Two Owls
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  • Page
  • πŸ₯Two Owls tracking mode
  • πŸ’‘Create a Facebook Pixel (now with Datasets)
  • Getting Started
    • ▢️Get your Pixels ready
    • πŸ”Level up your data with CAPI
    • πŸ“€Ship your very first events to Facebook
    • πŸ”¦Monitor what's sent
    • πŸš€Get your first sales attributed to the right campaign
    • πŸ”Start Retargeting
      • ↗️Direct Catalog Sync
      • πŸ“‚Multiple Data Feeds
    • πŸŽ†Custom events
    • πŸ””Simplify Your Analytics with Facebook Ads Report
      • πŸ”–Definition of Facebook Ads report metrics
    • πŸ“ŒImportant Checklists
      • πŸ”Ensure privacy compliance
      • βš™οΈApp Checklist
        • 2️⃣Required App Embed
        • ⏰Define a timezone
        • ❗Choose the right pixel
      • πŸŽ›οΈPermission Checklist
        • 🎫Pixel - Full Control
        • 🎟️Catalog - Full Control
      • πŸ”ŠAdvertiser Checklist
        • 🌐Verify sending domains
        • ⬆️Set up Aggregated Event Measurement
  • HOT TOPICS
    • πŸ—“οΈFacebook Attribution
      • ⏳Fix your Facebook reporting delay
      • πŸ”ŽUnderstanding data absence
      • πŸ“²IOS 14 effects on Facebook Attribution window
    • πŸ‘ΎPixel Errors
    • ⏹️Conversion API events
      • Event Deduplication
      • Event Match Quality (EMQ)
    • ⚑Dynamic Product Ads
      • πŸ—‚οΈTwo Owls Catalog - A game-changer
  • Integration
    • Page Builder
      • EComposer x Two Owls
    • External Landing Pages
    • Post purchase upsells
    • How to add TikTok Pixel on Shopify
    • How to add tracking info to PayPal & Stripe
  • Quick guide
    • Pricing
    • FAQs
  • Special Offers
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On this page
  • Benefits of custom events
  • Setting up
  • Name the custom event
  • Define the button to track
  • Test your custom event

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  1. Getting Started

Custom events

Send events that's important for your business, beyond standard events

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Last updated 1 year ago

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Benefits of custom events

Track beyond: Every business is different, and so are their definition of valuable events. An online class or a digital product brand might want to track the "download" action, while a clothing brand might see "Search" is an effective indicator of buying power.

Custom events help you track beyond what's predefined, and build high-value audiences out of those events.

Examples include:

  • View Ebook

  • Search

  • Form submit

  • Subscribe

  • Click "Contact"

  • Click "Review"

  • & many more.

Setting up

Say you want to create a campaign to target people who have clicked the subscribe button on your website, you need a β€œsubscribe” event.

Here’s how to set it up with Two Owls so your pixel get a Subscribe event whenever someone clicks on the button you choose

Name the custom event

Define the button to track

Test your custom event

πŸ“Note that you can only track click-based events with this setup. If you need to track events that fire on other types of triggers, don’t hesitate to contact us for support!

πŸŽ†