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Multiple Data Feeds
Used if you are not a BM admin to be able to create a catalog
If your account has Full Control permission to a Catalog, you can directly sync the product data by logging in Two Owls and start from there.
However, when you don't have such permission, there is a feed file that could save the day:
- No permission required
- No login required
- All product data is freshly updated (Daily or Weekly)
Let's look at how you can upload products to a Catalog by using a feed file.
A dynamic feed file? It's a file that contains all information about your Shopify products. Any changes will be sync as scheduled by Two Owls
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Well-round data feeds: In 8 simple steps, you'll get yourself up and running with multiple data feeds fully optimized according to Facebook data specifications
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Name your feed for easy recognition
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You can go for all products or selected products
What's Google Product Category? It's a taxonomy that describes the specific type of items that you sell. It's recommended by Facebook to possibly improve ad performance. You can use this data to create product sets for each category as well.
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Select a category for better ad performance
Depending on what you want to show to people, especially when it comes to retargeting, choose accordingly.
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When it comes to deciding how your products will be recommended in Dynamic Product Ads, there is no one-size-fits-all solution.
But most of the time, you would either want to retarget people with the exact variants they viewed, or you don’t.
Here’s how to set up your feed to fulfill this need.
📝Separated items
Select this if you want to stay with super detailed retargeting.
Case scenario:
- James the shopper viewed the Awesome T-shirt with 3 variants, particularly he added variant A (blue) to the cart only to abandon checkout
- You set up your DPA ad to retarget people who have added to carts but not checked out.
- You submit the feed with the option “separated variants” by Omega
Result: James will see variant A retargeted to him, instead of just the general Awesome T-shirt product.
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📝Grouped items
Select this if you don’t need to retarget people with the exact variants they abandoned.
Case scenario:
- James the shopper viewed the Dining Chair with 3 variants (small, medium, and large), particularly he added the variant ‘medium’ to the cart only to abandon the checkout
- You set up your DPA ad to retarget people who have added to carts but not checked out.
- You submit the feed with the option “Grouped variants” by Omega
Result: James will see just a random variant retargeted to him (be it small, medium, or large). This is decided by the Facebook algorithm. So make sure that keeping this generic retargeting option is going to fit and support your business.
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Depending on your specific needs, you might want to ship your products to Facebook with a Shopify product title, or Shopify variant title, or combine them with a custom setup.
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Step 6: Define price data
Would you want to submit the products with their original price from Shopify, or sales price (compare at), or both? Define them in the section below:
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Define which price you want to attach to the product
Step 7: Inventory tracking setup
If you want to update the latest product status as they go in stock or out of stock, enable this.
Otherwise, if you want to leave all products as always in stock, disable this option.
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Define if you want to closely watch stock status
Omega offers weekly or daily sync. When at sync time, all changes to your products since the previous sync will be reflected on the new sync.
Depending on how frequent your products change, choose accordingly.
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Define your update schedule
You're done! Now all you need is to fetch the feed generated & give it to Facebook
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A live feed XML link will be generated.
A data feed link has been generated. Copy it & pass to Facebook
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Select Data feed as an data source option
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Confirm you're ready to upload the file
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Paste the Feed URL to Facebook
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Tell Facebook how often you want it to crawl the file for any updates
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Confirm feed upload
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Your feed should be uploaded shortly
Manage the uploaded products in the Items tab
Manage what happens to the products in the events tab. Remember you have to connect a pixel to the catalog to be able to see this!
Looking to submit your feed somewhere else? We've got you covered with feed export, under 2 formats:
- CSV
- Excel sheet
Remember, you or your clients must have Full Control permission to both the Pixel and the Catalog in question to be able to run dynamic ads from these source of data.
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Last modified 1mo ago