πŸ“‚Multiple Data Feeds

Used if you are not a BM admin to be able to create a catalog

If your account has Full Control permission to a Catalog, you can directly sync the product data by logging in Two Owls and start from there.

However, when you don't have such permission, there is a feed file that could save the day:

  • No permission required

  • No login required

  • All product data is freshly updated (Daily or Weekly)

Let's look at how you can upload products to a Catalog by using a feed file.

Generate the data feed URL in Two Owls

Well-round data feeds: In 8 simple steps, you'll get yourself up and running with multiple data feeds fully optimized according to Facebook data specifications

Step 1: Name your feed

Step 2: Select what products to include in the feed

Step 3:

Step 4: Choose items' output format

Depending on what you want to show to people, especially when it comes to retargeting, choose accordingly.

What's the difference between grouped items vs separate items on the Catalog?

When it comes to deciding how your products will be recommended in Dynamic Product Ads, there is no one-size-fits-all solution.

But most of the time, you would either want to retarget people with the exact variants they viewed, or you don’t.

Here’s how to set up your feed to fulfill this need.

πŸ“Separated items

Select this if you want to stay with super detailed retargeting.

Case scenario:

  • James the shopper viewed the Awesome T-shirt with 3 variants, particularly he added variant A (blue) to the cart only to abandon checkout

  • You set up your DPA ad to retarget people who have added to carts but not checked out.

  • You submit the feed with the option β€œseparated variants” by Omega

πŸ“Grouped items

Select this if you don’t need to retarget people with the exact variants they abandoned.

Case scenario:

  • James the shopper viewed the Dining Chair with 3 variants (small, medium, and large), particularly he added the variant β€˜medium’ to the cart only to abandon the checkout

  • You set up your DPA ad to retarget people who have added to carts but not checked out.

  • You submit the feed with the option β€œGrouped variants” by Omega

Step 5: Define your product titles

Depending on your specific needs, you might want to ship your products to Facebook with a Shopify product title, or Shopify variant title, or combine them with a custom setup.

Step 6: Define price data

Would you want to submit the products with their original price from Shopify, or sales price (compare at), or both? Define them in the section below:

Step 7: Inventory tracking setup

If you want to update the latest product status as they go in stock or out of stock, enable this. Otherwise, if you want to leave all products as always in stock, disable this option.

Step 8: Define update schedule

Omega offers weekly or daily sync. When at sync time, all changes to your products since the previous sync will be reflected on the new sync.

Depending on how frequent your products change, choose accordingly.

Fetch the data feed

A live feed XML link will be generated.

Give Facebook Commerce Manager the Data Feed

Export feed files (CSV or Excel sheet)

Looking to submit your feed somewhere else? We've got you covered with feed export, under 2 formats:

  • CSV

  • Excel sheet

Do I need to connect a pixel to this catalog?

Of course, if you wish to run retargeting ads based on the action people take on your products. Pixel events are the data source that helps Facebook understands which products are performing and which are not.

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