# Monitor what's sent

{% hint style="info" %}
💡 If you haven’t enabled CAPI to overcome browser limitations, definitely check this out on how to set it up. Otherwise, you won't be able to monitor the data here.
{% endhint %}

{% content-ref url="/pages/clQHbFtcKvLML67Ar62F" %}
[Level up your data with CAPI](/getting-started/level-up-your-data-with-capi.md)
{% endcontent-ref %}

### Two Owls Dashboard - A quick glance

{% hint style="info" %}
Dashboard is your go-to place to take a look at the overall server events sent and conversion rate funnel, store-wide.
{% endhint %}

* **Event Overview**: Track the total number of Add to Cart, Initiate Checkout, and Purchase events successfully sent to Facebook.
* **Purchase Report**: View detailed order data, including Order ID, value, currency, UTM parameters, and event types.
* **Order Details View:**

  Displays a comprehensive breakdown of actions for a specific order, including:

  * **Purchase Information:** Total order value, items purchased, and purchase time.
  * **Event Activity Timeline:** Details of Add to Cart events with links to the exact product pages and links to the page where events happened, providing insight into the customer journey leading to the purchase.
* **Search & Export**: Quickly filter reports by order/event ID and download data for further analysis.

**Note:**

* You can only look up for data no more than 60 days into the past.
* The dashboard reports all server events sent, regardless of the pixel IDs.
* The events are recorded at the time they happen, following the time zone you set in Event Setting.

<figure><img src="/files/AGCc6UqYvwkCGc1LQLNf" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/tunjUV6ZueQJRYzeSPPy" alt=""><figcaption></figcaption></figure>

### Two Owls' CAPI analytics - A detailed look

{% hint style="info" %}
Analytics is where you dive deeper into each pixel (with CAPI on)'s performance
{% endhint %}

:point\_right:Here's how Two Owls Analytics helps you to monitor your CAPI performance:

* **Real-time report:** Assess how many add to cart, initiated checkout & purchase events have been successfully sent to Facebook
* **Conversion Rate Funnel:** breakdown by pixels
* **Revenue:** View the revenue associated with the purchases sent
* **Event activities chart:** Visualize the volume of key events (Add to Cart, Initiated Checkout, and Purchases) over time

<figure><img src="/files/bl7ISpcTDFEBHzGKhFZR" alt=""><figcaption></figcaption></figure>

### Need some exports?

{% hint style="info" %}
:tada:**CSV Exports:** Yes, we heard you. Exports are now available for both the Event Report table and Purchase Report table for more detailed analysis on your own
{% endhint %}

<details>

<summary>What’s included in the order value of a purchase event?</summary>

If you’ve checked “Shipping fee” in Event Setting, Omega captures what shows up on the thank\_you page. It’s the total amount your customers pay for the order.\
\
If you leave the “Shipping fee” unchecked, Omega captures only the Subtotal amount.\
\
![](https://storage.crisp.chat/users/helpdesk/website/8383e5404a31c000/image_1hcp4t7.png)\
![](https://storage.crisp.chat/users/helpdesk/website/8383e5404a31c000/image_15exrm9.png)

</details>

{% hint style="success" %}
**Hurray!** Now that your tracking is all set, it's time to get yourself **a competitive advantage** by having access to a faster & more accurate attribution report :point\_down:
{% endhint %}

{% content-ref url="/pages/qRVK0o21JLDM9OLaDla6" %}
[Get your first sales attributed to the right campaign](/getting-started/get-your-first-sales-attributed-to-the-right-campaign.md)
{% endcontent-ref %}


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.twoowls.io/getting-started/monitor-whats-sent.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
