Two Owls
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  • Page
  • 🥁Two Owls tracking mode
  • 💡Create a Facebook Pixel (now with Datasets)
  • Getting Started
    • ▶️Get your Pixels ready
    • 🔐Level up your data with CAPI
    • 📤Ship your very first events to Facebook
    • 🔦Monitor what's sent
    • 🚀Get your first sales attributed to the right campaign
    • 🔁Start Retargeting
      • ↗️Direct Catalog Sync
      • 📂Multiple Data Feeds
    • 🎆Custom events
    • 🔔Simplify Your Analytics with Facebook Ads Report
      • 🔖Definition of Facebook Ads report metrics
    • 📌Important Checklists
      • 🔏Ensure privacy compliance
      • ⚙️App Checklist
        • 2️⃣Required App Embed
        • ⏰Define a timezone
        • ❗Choose the right pixel
      • 🎛️Permission Checklist
        • 🎫Pixel - Full Control
        • 🎟️Catalog - Full Control
      • 🔊Advertiser Checklist
        • 🌐Verify sending domains
        • ⬆️Set up Aggregated Event Measurement
  • HOT TOPICS
    • 🗓️Facebook Attribution
      • ⏳Fix your Facebook reporting delay
      • 🔎Understanding data absence
      • 📲IOS 14 effects on Facebook Attribution window
    • 👾Pixel Errors
    • ⏹️Conversion API events
      • Event Deduplication
      • Event Match Quality (EMQ)
    • ⚡Dynamic Product Ads
      • 🗂️Two Owls Catalog - A game-changer
  • Integration
    • Page Builder
      • EComposer x Two Owls
    • External Landing Pages
    • Post purchase upsells
    • How to add TikTok Pixel on Shopify
    • How to add tracking info to PayPal & Stripe
  • Quick guide
    • Pricing
    • FAQs
  • Special Offers
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On this page
  • 1. Pass the pixel ID (data set ID) and Capi access token to Two Owls
  • 2. Integrate Two Owls with your Online Store 2.0 theme

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  1. Getting Started

Get your Pixels ready

Install the right pixels, and install the pixels right

PreviousCreate a Facebook Pixel (now with Datasets)NextLevel up your data with CAPI

Last updated 4 months ago

Was this helpful?

To start sending your website traffic to Facebook, all you need to do is to give Two Owls your pixel ID(s) and tell us where they will be firing.

If you're super new to the field, you might want to read this first:

Now, let's go!

1. Pass the pixel ID (data set ID) and Capi access token to Two Owls

Or connect your Facebook account and choose a Pixel

2. Integrate Two Owls with your Online Store 2.0 theme

That's it! Your Pixel is technically ready to fire!

Hold on a minute: To cross-check if your pixel installation is error-free, you'll need to ship some test events to Facebook and see if they all arrive.

Did you know? 90% of Two Owls users don't stop at Pixel installation. That's because they want to level up their tracking with server-side integration with Facebook, aka Conversion API.

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▶️
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📤Ship your very first events to Facebook
🔐Level up your data with CAPI
📗
💡Create a Facebook Pixel (now with Datasets)
The4's Product Portfolio
Integrate Two Owls with your Online Store
Required if you're using a 2.0 theme, such as Dawn.
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