Get your Pixels ready

Install the right pixels, and install the pixels right
In this article:
To start sending your website traffic to Facebook, all you need to do is to give Two Owls your pixel ID(s) and tell us where they will be firing on.
If you're super new to the field, you might want to read this first:
I don't have a pixel ID. How do I create one?
It's simple, follow these 4 steps and your pixel is created via your Business Manager.
Now, let's go!

1. Get your pixel ID

Copy your pixel ID you've created within your Business Manager

2. Pass the pixel ID to Two Owls

Just paste the ID and remember to choose a tracking area

3. Paste Two Owls' snippet to your order status page

This is super important to fire your purchase events
<script type="text/javascript" src=""></script>

4. Integrate Two Owls with your Online Store 2.0 theme

Required if you're using a 2.0 theme, such as Dawn.
That's it! Your Pixel is technically ready to fire!
Hold on a minute: To cross-check if your pixel installation is error-free, you'll need to ship some test events to Facebook and see if they all arrive.
Did you know? 90% of Two Owls users don't stop at Pixel installation. That's because they want to level up their tracking with server-side integration with Facebook, aka Conversion API.
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