Two Owls
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  • Page
  • πŸ₯Two Owls tracking mode
  • πŸ’‘Create a Facebook Pixel (now with Datasets)
  • Getting Started
    • ▢️Get your Pixels ready
    • πŸ”Level up your data with CAPI
    • πŸ“€Ship your very first events to Facebook
    • πŸ”¦Monitor what's sent
    • πŸš€Get your first sales attributed to the right campaign
    • πŸ”Start Retargeting
      • ↗️Direct Catalog Sync
      • πŸ“‚Multiple Data Feeds
    • πŸŽ†Custom events
    • πŸ””Simplify Your Analytics with Facebook Ads Report
      • πŸ”–Definition of Facebook Ads report metrics
    • πŸ“ŒImportant Checklists
      • πŸ”Ensure privacy compliance
      • βš™οΈApp Checklist
        • 2️⃣Required App Embed
        • ⏰Define a timezone
        • ❗Choose the right pixel
      • πŸŽ›οΈPermission Checklist
        • 🎫Pixel - Full Control
        • 🎟️Catalog - Full Control
      • πŸ”ŠAdvertiser Checklist
        • 🌐Verify sending domains
        • ⬆️Set up Aggregated Event Measurement
  • HOT TOPICS
    • πŸ—“οΈFacebook Attribution
      • ⏳Fix your Facebook reporting delay
      • πŸ”ŽUnderstanding data absence
      • πŸ“²IOS 14 effects on Facebook Attribution window
    • πŸ‘ΎPixel Errors
    • ⏹️Conversion API events
      • Event Deduplication
      • Event Match Quality (EMQ)
    • ⚑Dynamic Product Ads
      • πŸ—‚οΈTwo Owls Catalog - A game-changer
  • Integration
    • Page Builder
      • EComposer x Two Owls
    • External Landing Pages
    • Post purchase upsells
    • How to add TikTok Pixel on Shopify
    • How to add tracking info to PayPal & Stripe
  • Quick guide
    • Pricing
    • FAQs
  • Special Offers
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On this page
  • Pixel Owl: The good-old day of β€œjust Facebook Pixel” has far gone.
  • However, Facebook Pixel has always had its limitations
  • Conversion API owl: The silent hero to effective Facebook Ad testing and scaling post-IOS14
  • Getting Started
  • Guides: Jump right in

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Two Owls tracking mode

Starting today, your Ads tracking is on a next level

PreviousPageNextCreate a Facebook Pixel (now with Datasets)

Last updated 1 year ago

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Pixel Owl: The good-old day of β€œjust Facebook Pixel” has far gone.

Navigating the conversion game is hard. Running conversion ads without a captain telling your ads who to target, is a surefire way to fail.

A simple Facebook Pixel used to be able merchants get sales from the most relevant folks, out of the billions of Facebook users.

However, Facebook Pixel has always had its limitations

To name just a few, a Facebook Pixel working merely on the browser side will obviously suffer from

  • Connectivity issues

  • Ad blockers

  • Cookie blockers

The IOS 14+ restriction added fuel to the fire, making the Facebook Pixel alone even more helpless, with 90% of IOS users opting out of tracking.

Conversion API (CAPI) silently works on the server side to:

  • Ensure no conversion events go unnoticed, even when the Pixel alone is blocked

  • Send events packed with rich signals to drive profile matching + reporting

The data that CAPI is able to capture ultimately assists more relevant targeting & reduced CPM and higher ROAS.

Getting Started

Guides: Jump right in

Follow our handy guides to the most out of the app as quickly as possible:

Important: There are some boxes you need to check to ensure the app's smooth operation.

Conversion API owl: The silent hero to effective Facebook Ad testing and scaling post-IOS14

Two Owls mode matters: It’s impossible to test and scale correctly with guesswork. When the duo of Pixel owl + CAPI owl joins force, you’re doing your budget a huge favor by giving Facebook more tracking signal + data points it needs.

Let’s activate Two Owls. To profitable land!

πŸ₯
πŸ¦‰
πŸ¦‰
πŸ¦‰
πŸ‘‰
▢️Get your Pixels ready
πŸ”Level up your data with CAPI
πŸ“€Ship your very first events to Facebook
πŸ”¦Monitor what's sent
πŸš€Get your first sales attributed to the right campaign
πŸ”Start Retargeting
πŸ“ŒImportant Checklists
πŸ¦‰
Pixel + Conversion API
facebook pixel and conversion api