🥁Two Owls tracking mode
Starting today, your Ads tracking is on a next level
🦉Pixel Owl: The good-old day of “just Facebook Pixel” has far gone.
Navigating the conversion game is hard. Running conversion ads without a captain telling your ads who to target, is a surefire way to fail.
However, Facebook Pixel has always had its limitations
To name just a few, a Facebook Pixel working merely on the browser side will obviously suffer from
Connectivity issues
Ad blockers
Cookie blockers
The IOS 14+ restriction added fuel to the fire, making the Facebook Pixel alone even more helpless, with 90% of IOS users opting out of tracking.
🦉Conversion API owl: The silent hero to effective Facebook Ad testing and scaling post-IOS14
Conversion API (CAPI) silently works on the server side to:
Ensure no conversion events go unnoticed, even when the Pixel alone is blocked
Send events packed with rich signals to drive profile matching + reporting
The data that CAPI is able to capture ultimately assists more relevant targeting & reduced CPM and higher ROAS.
🦉🦉Two Owls mode matters: It’s impossible to test and scale correctly with guesswork. When the duo of Pixel owl + CAPI owl joins force, you’re doing your budget a huge favor by giving Facebook more tracking signal + data points it needs.
👉Let’s activate Two Owls. To profitable land!
Getting Started
Guides: Jump right in
Follow our handy guides to the most out of the app as quickly as possible:
▶️Get your Pixels ready🔐Level up your data with CAPI📤Ship your very first events to Facebook🔦Monitor what's sent🚀Get your first sales attributed to the right campaign🔁Start RetargetingImportant: There are some boxes you need to check to ensure the app's smooth operation.
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