Level up your data with CAPI
A must-have, explained
CAPI comes in when the pixel is blocked by the browser. This is a crucial step to making data-backed ads decisions. You won’t want to make decisions on an eclipsed view of data right?
The access token is a key that allows our app to send server events to the Facebook server through Conversion API (CAPI). Server events will be stored in your pixel ID and processed the same way as browser events by Facebook.
That’s it! Your next task is to ship your very first events to Facebook to see if both browser and server events are sent properly.