> For the complete documentation index, see [llms.txt](https://docs.twoowls.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.twoowls.io/hot-topics/dynamic-product-ads.md).
# Dynamic Product Ads
### WHY DO DYNAMIC PRODUCT ADS (DPA) EXIST?
They’re there for a mission, saving you time and boosting your revenue. Imagine having an extended hand that brings the exact product ad to the exact people who have shown interest in the exact product, only to abandon it at checkout. Their dog might have gone missing at the time, who knows?
Whatever reason, your job as a business owner/media buyer is to chase them, I mean the people.
💡 But how can you chase thousands of cart abandoners without a machine that helps?
Enter the Dynamic Product Ads solution. In short, you can just create a template of product ads and Facebook will automatically show the right product to the people who have viewed it but not yet purchased it. So products are replaceable.
The question is, how does Facebook know what products you have and whether they have been abandoned, by who? *Read on to find out*:point\_down:*.*
{% content-ref url="/pages/GjnSFaVyrr1B1aH7vTPr" %}
[Two Owls Catalog - A game-changer](/hot-topics/dynamic-product-ads/two-owls-catalog-a-game-changer.md)
{% endcontent-ref %}
---
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