Two Owls
Facebook TwitterWebsite
  • Page
  • πŸ₯Two Owls tracking mode
  • πŸ’‘Create a Facebook Pixel (now with Datasets)
  • Getting Started
    • ▢️Get your Pixels ready
    • πŸ”Level up your data with CAPI
    • πŸ“€Ship your very first events to Facebook
    • πŸ”¦Monitor what's sent
    • πŸš€Get your first sales attributed to the right campaign
    • πŸ”Start Retargeting
      • ↗️Direct Catalog Sync
      • πŸ“‚Multiple Data Feeds
    • πŸŽ†Custom events
    • πŸ””Simplify Your Analytics with Facebook Ads Report
      • πŸ”–Definition of Facebook Ads report metrics
    • πŸ“ŒImportant Checklists
      • πŸ”Ensure privacy compliance
      • βš™οΈApp Checklist
        • 2️⃣Required App Embed
        • ⏰Define a timezone
        • ❗Choose the right pixel
      • πŸŽ›οΈPermission Checklist
        • 🎫Pixel - Full Control
        • 🎟️Catalog - Full Control
      • πŸ”ŠAdvertiser Checklist
        • 🌐Verify sending domains
        • ⬆️Set up Aggregated Event Measurement
  • HOT TOPICS
    • πŸ—“οΈFacebook Attribution
      • ⏳Fix your Facebook reporting delay
      • πŸ”ŽUnderstanding data absence
      • πŸ“²IOS 14 effects on Facebook Attribution window
    • πŸ‘ΎPixel Errors
    • ⏹️Conversion API events
      • Event Deduplication
      • Event Match Quality (EMQ)
    • ⚑Dynamic Product Ads
      • πŸ—‚οΈTwo Owls Catalog - A game-changer
  • Integration
    • Page Builder
      • EComposer x Two Owls
    • External Landing Pages
    • Post purchase upsells
    • How to add TikTok Pixel on Shopify
    • How to add tracking info to PayPal & Stripe
  • Quick guide
    • Pricing
    • FAQs
  • Special Offers
Powered by GitBook
On this page

Was this helpful?

  1. HOT TOPICS

Dynamic Product Ads

PreviousEvent Match Quality (EMQ)NextTwo Owls Catalog - A game-changer

Last updated 9 months ago

Was this helpful?

WHY DO DYNAMIC PRODUCT ADS (DPA) EXIST?

They’re there for a mission, saving you time and boosting your revenue. Imagine having an extended hand that brings the exact product ad to the exact people who have shown interest in the exact product, only to abandon it at checkout. Their dog might have gone missing at the time, who knows?

Whatever reason, your job as a business owner/media buyer is to chase them, I mean the people.

πŸ’‘ But how can you chase thousands of cart abandoners without a machine that helps?

Enter the Dynamic Product Ads solution. In short, you can just create a template of product ads and Facebook will automatically show the right product to the people who have viewed it but not yet purchased it. So products are replaceable.

The question is, how does Facebook know what products you have and whether they have been abandoned, by who? Read on to find out.

⚑
πŸ‘‡
πŸ—‚οΈTwo Owls Catalog - A game-changer