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Two Owls tracking mode
Starting today, your Ads tracking is on a next level
Pixel + Conversion API
Navigating the conversion game is hard. Running conversion ads without a captain telling your ads who to target, is a surefire way to fail.
A simple Facebook Pixel used to be able merchants get sales from the most relevant folks, out of the billions of Facebook users.
To name just a few, a Facebook Pixel working merely on the browser side will obviously suffer from
- Connectivity issues
- Ad blockers
- Cookie blockers
The IOS 14+ restriction added fuel to the fire, making the Facebook Pixel alone even more helpless, with 90% of IOS users opting out of tracking.
Conversion API (CAPI) silently works on the server side to:
- Ensure no conversion events go unnoticed, even when the Pixel alone is blocked
- Send events packed with rich signals to drive profile matching + reporting
The data that CAPI is able to capture ultimately assists more relevant targeting & reduced CPM and higher ROAS.
Two Owls mode matters: It’s impossible to test and scale correctly with guesswork. When the duo of Pixel owl + CAPI owl joins force, you’re doing your budget a huge favor by giving Facebook more tracking signal + data points it needs.
Let’s activate Two Owls. To profitable land!
Follow our handy guides to the most out of the app as quickly as possible:
Important: There are some boxes you need to check to ensure the app's smooth operation.