🔖Definition of Facebook Ads report metrics

Metric	Definition	Calculation
Impression	The number of times that your adverts were on-screen	Taken from FB
Clicks	A click is counted each time someone clicks on your advert in this campaign. The number of times your adverts were clicked	Taken from FB
Spending	The approximate total amount of money that you've spent on your campaign, ad set, or ad during its schedule	Taken from FB
CPC	Cost per click is cost you pay for each click on your ads.	CPC = Spending/Clicks
CPM	Cost per mile is cost you pay for each 1000 impressions.	CPM = (Spending/Impressions)*1000
CTR	A ratio shows how often people seeing your ad end up clicking it. Click-through rate (CTR) can be used to gauge how well your campaigns are performing	CTR = Clicks/Impression*100%
Orders	Number of orders/purchases from ads within the selected timeframe	Get from Omega
Total sales	Omega's total order value
CPA	Cost per action	CPA = Spending/Actions (purchase)
AOV	Average Order Value	AOV = Total sales/Orders
ROAS	Return on Ad Spend	ROAS = Total sales/Spending
Subtotal	Total value of all items in orders, excluding shipping and tax
Ad Profit	Ad Profit is the net income generated from your advertising efforts after accounting for key costs	Ad Profit = Subtotal - Product Cost - Ad Spend
POAS	A ratio that measures the profitability of your advertising campaigns relative to the amount spent on ads	POAS (Profit on Ad Spend) = Ad Profit / Ad Spend