đDefinition of Facebook Ads report metrics
Last updated
Last updated
Metric | Definition | Calculation |
---|---|---|
Impression
The number of times that your adverts were on-screen
Taken from FB
Clicks
A click is counted each time someone clicks on your advert in this campaign. The number of times your adverts were clicked
Taken from FB
Spending
The approximate total amount of money that you've spent on your campaign, ad set, or ad during its schedule
Taken from FB
CPC
Cost per click is cost you pay for each click on your ads.
CPC = Spending/Clicks
CPM
Cost per mile is cost you pay for each 1000 impressions.
CPM = (Spending/Impressions)*1000
CTR
A ratio shows how often people seeing your ad end up clicking it. Click-through rate (CTR) can be used to gauge how well your campaigns are performing
CTR = Clicks/Impression*100%
Orders
Number of orders/purchases from ads within the selected timeframe
Get from Omega
Total sales
Omega's total order value
CPA
Cost per action
CPA = Spending/Actions (purchase)
AOV
Average Order Value
AOV = Total sales/Orders
ROAS
Return on Ad Spend
ROAS = Total sales/Spending