# Definition of Facebook Ads report metrics

<table><thead><tr><th width="136">Metric</th><th width="347">Definition</th><th>Calculation</th><th data-hidden></th></tr></thead><tbody><tr><td>Impression</td><td>The number of times that your adverts were on-screen </td><td>Taken from FB</td><td></td></tr><tr><td>Clicks</td><td>A click is counted each time someone clicks on your advert in this campaign. The number of times your adverts were clicked</td><td>Taken from FB</td><td></td></tr><tr><td>Spending</td><td>The approximate total amount of money that you've spent on your campaign, ad set, or ad during its schedule </td><td>Taken from FB</td><td></td></tr><tr><td>CPC</td><td>Cost per click is cost you pay for each click on your ads.</td><td>CPC = Spending/Clicks</td><td></td></tr><tr><td>CPM</td><td>Cost per mile is cost you pay for each 1000 impressions.</td><td>CPM = (Spending/Impressions)*1000</td><td></td></tr><tr><td>CTR</td><td>A ratio shows how often people seeing your ad end up clicking it. Click-through rate (CTR) can be used to gauge how well your campaigns are performing</td><td>CTR = Clicks/Impression*100%</td><td></td></tr><tr><td>Orders </td><td>Number of orders/purchases from ads within the selected timeframe</td><td>Get from Omega</td><td></td></tr><tr><td>Total sales</td><td>Omega's total order value</td><td></td><td></td></tr><tr><td>CPA</td><td>Cost per action</td><td>CPA = Spending/Actions (purchase)</td><td></td></tr><tr><td>AOV </td><td>Average Order Value</td><td>AOV = Total sales/Orders</td><td></td></tr><tr><td>ROAS</td><td>Return on Ad Spend</td><td>ROAS = Total sales/Spending</td><td></td></tr><tr><td>Subtotal</td><td>Total value of all items in orders, excluding shipping and tax</td><td></td><td></td></tr><tr><td>Ad Profit</td><td>Ad Profit is the net income generated from your advertising efforts after accounting for key costs</td><td>Ad Profit = Subtotal - Product Cost - Ad Spend</td><td></td></tr><tr><td>POAS</td><td>A ratio that measures the profitability of your advertising campaigns relative to the amount spent on ads</td><td>POAS (Profit on Ad Spend) = Ad Profit / Ad Spend</td><td></td></tr></tbody></table>


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