> For the complete documentation index, see [llms.txt](https://docs.twoowls.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.twoowls.io/hot-topics/facebook-attribution/understanding-data-absence/ios-14-effects-on-facebook-attribution-window.md).

# IOS 14 effects on Facebook Attribution window

### What is Facebook attribution exactly?

It's how Facebook finds out which ads your sales came from.

The attribution window went from **28-day click**, **7-day view** to **7-day click**, **1-day view** after the IOS 14 update.

### How shorter attribution window affect your business?

{% hint style="info" %}
📝If you're selling high-ticket products, chances are you might be seeing a huge drop in performance. **That doesn't necessarily mean your marketing effort is getting worse.** It could be that most of your purchases fall out of the **7-day window** because it takes more time to turn your browsers into customers.
{% endhint %}

### The perfect fix for Facebook's shortened attribution window

Understanding the pain this gives, we develop our own Ads Report tab that give you:

* **Real-time Reporting** of where sales came from
* **Flexible Attribution Window**: defaulted at 14-day click but you can definitely request to stretch it or shorten it.

Check the feature out below:point\_down: 

{% content-ref url="/pages/qRVK0o21JLDM9OLaDla6" %}
[Get your first sales attributed to the right campaign](/getting-started/get-your-first-sales-attributed-to-the-right-campaign.md)
{% endcontent-ref %}

{% hint style="info" %}
📝Want to learn more about Facebook Attribution? Check out this blog on [Facebook Ads Reporting Delay post-IOS 14 and here's a perfect fix](https://www.omegatheme.com/blog/455-facebook-ads-reporting-delay-post-ios-14-and-here-s-a-perfect-fix)
{% endhint %}


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