Two Owls
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  • Page
  • πŸ₯Two Owls tracking mode
  • πŸ’‘Create a Facebook Pixel (now with Datasets)
  • Getting Started
    • ▢️Get your Pixels ready
    • πŸ”Level up your data with CAPI
    • πŸ“€Ship your very first events to Facebook
    • πŸ”¦Monitor what's sent
    • πŸš€Get your first sales attributed to the right campaign
    • πŸ”Start Retargeting
      • ↗️Direct Catalog Sync
      • πŸ“‚Multiple Data Feeds
    • πŸŽ†Custom events
    • πŸ””Simplify Your Analytics with Facebook Ads Report
      • πŸ”–Definition of Facebook Ads report metrics
    • πŸ“ŒImportant Checklists
      • πŸ”Ensure privacy compliance
      • βš™οΈApp Checklist
        • 2️⃣Required App Embed
        • ⏰Define a timezone
        • ❗Choose the right pixel
      • πŸŽ›οΈPermission Checklist
        • 🎫Pixel - Full Control
        • 🎟️Catalog - Full Control
      • πŸ”ŠAdvertiser Checklist
        • 🌐Verify sending domains
        • ⬆️Set up Aggregated Event Measurement
  • HOT TOPICS
    • πŸ—“οΈFacebook Attribution
      • ⏳Fix your Facebook reporting delay
      • πŸ”ŽUnderstanding data absence
      • πŸ“²IOS 14 effects on Facebook Attribution window
    • πŸ‘ΎPixel Errors
    • ⏹️Conversion API events
      • Event Deduplication
      • Event Match Quality (EMQ)
    • ⚑Dynamic Product Ads
      • πŸ—‚οΈTwo Owls Catalog - A game-changer
  • Integration
    • Page Builder
      • EComposer x Two Owls
    • External Landing Pages
    • Post purchase upsells
    • How to add TikTok Pixel on Shopify
    • How to add tracking info to PayPal & Stripe
  • Quick guide
    • Pricing
    • FAQs
  • Special Offers
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  1. Getting Started

Start Retargeting

Scale with confidence, backed up by the right tech

PreviousGet your first sales attributed to the right campaignNextDirect Catalog Sync

Last updated 1 year ago

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New to retargeting with Dynamic Product Ads? Check this out

If you have full control permission to your Facebook Catalog, you can create or remote control your catalogs from Two Owls

Don't have permission to create a catalog? Use a Feed URL instead.

FAQs

What’s a catalog?

Simply put, it’s a container that holds all the items your shop sells that you’ve submitted to Facebook.

How do I connect your Shopify products to a Facebook catalog?

Through a data feed. A feed contains all the items taken from your Shopify & their information (titles, price, image, link, etc.). Since your product source changes over time, this feed needs to stay the most up-to-date. Omega will take care of all this. Let’s set this up.

There are certain boxes you need to check to ensure the optimal operation of the app. Don't miss this!

πŸ”
πŸ‘‡
πŸ””
πŸ—‚οΈTwo Owls Catalog - A game-changer
↗️Direct Catalog Sync
πŸ“‚Multiple Data Feeds
πŸ“ŒImportant Checklists