đGet your first sales attributed to the right campaign
Comeback and get the right insights sooner than your peers
Who is this for? Anyone who has been tired of waiting for Facebook to show you which ads got the sales in the Ads Manager, canât stand delay or inaccurate attribution to the campaigns.
đ1. How does Omega Ads Attribution Report work?
đĄYour job: itâs super simple. All you need is to put our UTM string to the UTM parameter box at the ad level and set up everything else as you normally do. The string acts as a tag for the ad.
đĄTwo Owls' job: break down the values we see in the links when your visitors first land on your site from the ads and tie the actions (events) they take to the right campaign, ad sets, and ads.
đ2. Step-by-step instruction
Step 1: Copy Two Owls' UTM string to put into your ad
utm_source=facebook&utm_campaign={{campaign.name}}&ad_name={{ad.name}}&adset_name={{adset.name}}&omega_utm_source=facebook&omega_utm_campaign={{campaign.name}}&omega_ad_name={{ad.name}}&omega_adset_name={{adset.name}}&campaign_id={{campaign.id}}&adset_id={{adset.id}}&ad_id={{ad.id}}
Step 2: Put Two Owls' UTM string to your ads
Step 3: View the in-app attribution reports
Timely + accurate attribution: Know which ads/ad sets/campaigns got the sales (purchases) and other higher funnel events (page views, add to carts, initiate checkouts). You can filter back for as far as 60 days.
Top product performance: Understand which top products your ads attract the most sales of, and which ads those sales came from.
See all orders coming from ads: youâll be able to view a list of orders and the campaign they came from. Thereâs also a clickable link that leads you to the order detail in Shopify Admin
FAQs
đCongrats! Now you have equipped yourself with enough knowledge to make better and faster decisions. Let's scale the good ads and kill the bad!
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