# Getting Started

- [Get your Pixels ready](https://docs.twoowls.io/getting-started/get-your-pixels-ready.md): Install the right pixels, and install the pixels right
- [Level up your data with CAPI](https://docs.twoowls.io/getting-started/level-up-your-data-with-capi.md): A must-have, explained
- [Ship your very first events to Facebook](https://docs.twoowls.io/getting-started/ship-your-very-first-events-to-facebook.md): Test your full-funnel events & see what show up on Facebook's end
- [Monitor what's sent](https://docs.twoowls.io/getting-started/monitor-whats-sent.md): Double-confirm that your CAPI is working to your success
- [Get your first sales attributed to the right campaign](https://docs.twoowls.io/getting-started/get-your-first-sales-attributed-to-the-right-campaign.md): Comeback and get the right insights sooner than your peers
- [Start Retargeting](https://docs.twoowls.io/getting-started/start-retargeting.md): Scale with confidence, backed up by the right tech
- [Direct Catalog Sync](https://docs.twoowls.io/getting-started/start-retargeting/direct-catalog-sync.md): When your account has Full Control access to both the Catalog and the Pixel
- [Multiple Data Feeds](https://docs.twoowls.io/getting-started/start-retargeting/multiple-data-feeds.md): Used if you are not a BM admin to be able to create a catalog
- [Custom events](https://docs.twoowls.io/getting-started/custom-events.md): Send events that's important for your business, beyond standard events
- [Simplify Your Analytics with Facebook Ads Report](https://docs.twoowls.io/getting-started/simplify-your-analytics-with-facebook-ads-report.md): Get a unified view of the Facebook Ads performance, right within the Omega Facebook pixel app
- [Definition of Facebook Ads report metrics](https://docs.twoowls.io/getting-started/simplify-your-analytics-with-facebook-ads-report/definition-of-facebook-ads-report-metrics.md)
- [Training Pixel](https://docs.twoowls.io/getting-started/training-pixel.md): Rapid optimization of new Facebook Pixel by leveraging historical purchase data.
- [Important Checklists](https://docs.twoowls.io/getting-started/important-checklists.md): Important to safeguard your data, but easily missed
- [Ensure privacy compliance](https://docs.twoowls.io/getting-started/important-checklists/ensure-privacy-compliance.md): Ensure you meet privacy regulations while running ads
- [App Checklist](https://docs.twoowls.io/getting-started/important-checklists/app-checklist.md): Ensure everything is set up for success
- [Required App Embed](https://docs.twoowls.io/getting-started/important-checklists/app-checklist/required-app-embed.md): Your events won't be firing if you don't toggle this on.
- [Define a timezone](https://docs.twoowls.io/getting-started/important-checklists/app-checklist/define-a-timezone.md): Ensure there are no discrepancies in Events Manager report
- [Choose the right pixel](https://docs.twoowls.io/getting-started/important-checklists/app-checklist/choose-the-right-pixel.md): Eliminate the possibility of duplication or even tripled events
- [Permission Checklist](https://docs.twoowls.io/getting-started/important-checklists/permission-checklist.md): Ensure Two Owls has the necessary permission to operate as it should be
- [Pixel - Full Control](https://docs.twoowls.io/getting-started/important-checklists/permission-checklist/pixel-full-control.md): When you want to level-up your ad tracking with Conversion API
- [Catalog - Full Control](https://docs.twoowls.io/getting-started/important-checklists/permission-checklist/catalog-full-control.md): You need permission to update Shopify product changes to a Catalog
- [Advertiser Checklist](https://docs.twoowls.io/getting-started/important-checklists/advertiser-checklist.md)
- [Verify sending domains](https://docs.twoowls.io/getting-started/important-checklists/advertiser-checklist/verify-sending-domains.md): Verify, so Facebook knows you have the right!
- [Set up Aggregated Event Measurement](https://docs.twoowls.io/getting-started/important-checklists/advertiser-checklist/set-up-aggregated-event-measurement.md)


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