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  • Page
  • πŸ₯Two Owls tracking mode
  • πŸ’‘Create a Facebook Pixel (now with Datasets)
  • Getting Started
    • ▢️Get your Pixels ready
    • πŸ”Level up your data with CAPI
    • πŸ“€Ship your very first events to Facebook
    • πŸ”¦Monitor what's sent
    • πŸš€Get your first sales attributed to the right campaign
    • πŸ”Start Retargeting
      • ↗️Direct Catalog Sync
      • πŸ“‚Multiple Data Feeds
    • πŸŽ†Custom events
    • πŸ””Simplify Your Analytics with Facebook Ads Report
      • πŸ”–Definition of Facebook Ads report metrics
    • πŸ“ŒImportant Checklists
      • πŸ”Ensure privacy compliance
      • βš™οΈApp Checklist
        • 2️⃣Required App Embed
        • ⏰Define a timezone
        • ❗Choose the right pixel
      • πŸŽ›οΈPermission Checklist
        • 🎫Pixel - Full Control
        • 🎟️Catalog - Full Control
      • πŸ”ŠAdvertiser Checklist
        • 🌐Verify sending domains
        • ⬆️Set up Aggregated Event Measurement
  • HOT TOPICS
    • πŸ—“οΈFacebook Attribution
      • ⏳Fix your Facebook reporting delay
      • πŸ”ŽUnderstanding data absence
      • πŸ“²IOS 14 effects on Facebook Attribution window
    • πŸ‘ΎPixel Errors
    • ⏹️Conversion API events
      • Event Deduplication
      • Event Match Quality (EMQ)
    • ⚑Dynamic Product Ads
      • πŸ—‚οΈTwo Owls Catalog - A game-changer
  • Integration
    • Page Builder
      • EComposer x Two Owls
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    • How to add TikTok Pixel on Shopify
    • How to add tracking info to PayPal & Stripe
  • Quick guide
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On this page
  • About Aggregated Event Measurement for IOS devices.
  • Preparation
  • Configure 8 events/conversions in Aggregated Events Measurement

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  1. Getting Started
  2. Important Checklists
  3. Advertiser Checklist

Set up Aggregated Event Measurement

PreviousVerify sending domainsNextFacebook Attribution

Last updated 6 months ago

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About Aggregated Event Measurement for IOS devices.

Aggregated Event Measurement will let you send up to 8 different Pixel Events or Conversions per domain according to their priority. This only applies to IOS users who opted out of tracking. If a shopper takes multiple actions on your site within the conversion window, only the highest priority event will be sent. πŸ“For example, if the shopper makes it to the thank you page, only the purchase event will be used for retargeting or optimization, even though they did go through view content, add to cart, or other upper-funnel events.

Preparation

  • You need to have admin access to the Business Manager account.

  • Your Business Manager must have access to the Facebook Pixel you want to configure the AEM for.

Configure 8 events/conversions in Aggregated Events Measurement

Go to Web event configuration

Select the events you want to prioritize for targeting and optimization

Can I select custom events to prioritize in the AEM?

You can't directly select them but they're available for prioritization. Just based on the custom events first, then you'll be able to select that custom conversion as 1 prioritized conversion.

Custom events: if you have some custom click events you want to track, definitely check out how to do that with Two Owls

πŸ“Œ
πŸ”Š
⬆️
πŸ‘‡
create a custom conversion
πŸŽ†Custom events