Event Deduplication

Rest assured you won't suffer from double-counted events.

What is deduplication?

When you are sending events via both the Pixel and Conversion API, there are often 2 events sent for 1 user action.

Should I be worried about duplicated events?

Two Owls solves duplication problem: Just turn on Conversion API as you wish, because we have done all things necessary to ensure Facebook can deduplicate your events.

First, let's understand that deduplication works depending on:

  • The event’s name

  • The event’s ID

πŸŽ‰Two Owls events already contain these, and browser events and server events shared both the event ID and event name, that's how Facebook will deduplicate them.

Check this out to confirm if your events are deduplicated properlyπŸ‘‡

πŸ“€pageShip your very first events to Facebook

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