Event Deduplication
Rest assured you won't suffer from double-counted events.
What is deduplication?
When you are sending events via both the Pixel and Conversion API, there are often 2 events sent for 1 user action.
Should I be worried about duplicated events?
Two Owls solves duplication problem: Just turn on Conversion API as you wish, because we have done all things necessary to ensure Facebook can deduplicate your events.
First, let's understand that deduplication works depending on:
The eventβs name
The eventβs ID
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