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  • πŸ₯Two Owls tracking mode
  • πŸ’‘Create a Facebook Pixel (now with Datasets)
  • Getting Started
    • ▢️Get your Pixels ready
    • πŸ”Level up your data with CAPI
    • πŸ“€Ship your very first events to Facebook
    • πŸ”¦Monitor what's sent
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        • ⬆️Set up Aggregated Event Measurement
  • HOT TOPICS
    • πŸ—“οΈFacebook Attribution
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      • πŸ”ŽUnderstanding data absence
      • πŸ“²IOS 14 effects on Facebook Attribution window
    • πŸ‘ΎPixel Errors
    • ⏹️Conversion API events
      • Event Deduplication
      • Event Match Quality (EMQ)
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  • What is deduplication?
  • Should I be worried about duplicated events?

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  1. HOT TOPICS
  2. Conversion API events

Event Deduplication

Rest assured you won't suffer from double-counted events.

PreviousConversion API eventsNextEvent Match Quality (EMQ)

Last updated 9 months ago

Was this helpful?

What is deduplication?

When you are sending events via both the Pixel and Conversion API, there are often 2 events sent for 1 user action.

Should I be worried about duplicated events?

Two Owls solves duplication problem: Just turn on Conversion API as you wish, because we have done all things necessary to ensure Facebook can deduplicate your events.

First, let's understand that deduplication works depending on:

  • The event’s name

  • The event’s ID

Two Owls events already contain these, and browser events and server events shared both the event ID and event name, that's how Facebook will deduplicate them.

Check this out to confirm if your events are deduplicated properly

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πŸŽ‰
πŸ‘‡
πŸ“€Ship your very first events to Facebook