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Event Deduplication
Rest assured you won't suffer from double-counted events.
When you are sending events via both the Pixel and Conversion API, there are often 2 events sent for 1 user action.
Two Owls solves duplication problem: Just turn on Conversion API as you wish, because we have done all things necessary to ensure Facebook can deduplicate your events.
First, let's understand that deduplication works depending on:
- The event’s name
- The event’s ID
Two Owls events already contain these, and browser events and server events shared both the event ID and event name, that's how Facebook will deduplicate them.
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Check this out to confirm if your events are deduplicated properly
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Last modified 2mo ago