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  • Page
  • 🥁Two Owls tracking mode
  • 💡Create a Facebook Pixel (now with Datasets)
  • Getting Started
    • ▶️Get your Pixels ready
    • 🔐Level up your data with CAPI
    • 📤Ship your very first events to Facebook
    • 🔦Monitor what's sent
    • 🚀Get your first sales attributed to the right campaign
    • 🔁Start Retargeting
      • ↗️Direct Catalog Sync
      • 📂Multiple Data Feeds
    • 🎆Custom events
    • 🔔Simplify Your Analytics with Facebook Ads Report
      • 🔖Definition of Facebook Ads report metrics
    • 📌Important Checklists
      • 🔏Ensure privacy compliance
      • ⚙️App Checklist
        • 2️⃣Required App Embed
        • ⏰Define a timezone
        • ❗Choose the right pixel
      • 🎛️Permission Checklist
        • 🎫Pixel - Full Control
        • 🎟️Catalog - Full Control
      • 🔊Advertiser Checklist
        • 🌐Verify sending domains
        • ⬆️Set up Aggregated Event Measurement
  • HOT TOPICS
    • 🗓️Facebook Attribution
      • ⏳Fix your Facebook reporting delay
      • 🔎Understanding data absence
      • 📲IOS 14 effects on Facebook Attribution window
    • 👾Pixel Errors
    • ⏹️Conversion API events
      • Event Deduplication
      • Event Match Quality (EMQ)
    • ⚡Dynamic Product Ads
      • 🗂️Two Owls Catalog - A game-changer
  • Integration
    • Page Builder
      • EComposer x Two Owls
    • External Landing Pages
    • Post purchase upsells
    • How to add TikTok Pixel on Shopify
    • How to add tracking info to PayPal & Stripe
  • Quick guide
    • Pricing
    • FAQs
  • Special Offers
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On this page
  • TWO OWLS' CATALOGS + TWO OWLS' PIXELS - A MACHINE CRUCIAL FOR YOUR PERSONALIZED RETARGETING ADS
  • HOW DO TWO OWLS' CATALOGS SAVE YOU TIME?

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  1. HOT TOPICS
  2. Dynamic Product Ads

Two Owls Catalog - A game-changer

Your visitors need just a little nudge to purchase

PreviousDynamic Product AdsNextPage Builder

Last updated 9 months ago

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A little nudge to the right cart abandoners at the right time mean more revenue. You’ve probably well aware of this, but no one said that it’s going to be easy.

💡 The good news is, with Dynamic Product Ads using Two Owls' Catalogs, you stand a much better chance of winning the customer.

TWO OWLS' CATALOGS + TWO OWLS' PIXELS - A MACHINE CRUCIAL FOR YOUR PERSONALIZED RETARGETING ADS

In a short and precise way:

  • Two Owls' Catalogs help you bring your store’s products to Facebook (contained in a Facebook Catalog).

  • Two Owls' Pixels help you tell Facebook what products have piqued somebody’s interest.

With these 2 critical streams of data, Facebook can work out what products have been viewed and then abandoned. These, combined with your Catalog Sales campaign settings, will fuel the ad platform to show relevant product ads to the right people, for as long as you want.

HOW DO TWO OWLS' CATALOGS SAVE YOU TIME?

Things change, people change, and your products change too. You don’t want to show folks a super cool retargeting product only for them to find out the product has just been sold out upon landing, right?

Here’s what you can do with Two Owls' Catalogs:

  • Create multiple catalogs in simple clicks

  • Pair the catalogs with whatever pixels (event source)

  • Leave the sync & update work to Two Owls. We listen to product info changes and update those on Facebook hourly, daily, or weekly (your choice).

Want to start now with the setup?

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🔁Start Retargeting