đ¤Ship your very first events to Facebook
Test your full-funnel events & see what show up on Facebook's end
What's the concept? Put simply, pretend you're a shopper and make a test purchase so you can see if the full-funnel events fire properly or not.
Test browser events
đCheck this out if you haven't installed your pixel via Two Owls yet.
âļī¸Get your Pixels readyNow letâs test a series of actions and see if they arrive properly at the Test Events tab of your pixel.
Give Facebook your store domain
Watch the browser events arrive at your Events Manager
Test server events
đCheck this out if you haven't toggled Conversion API on
đLevel up your data with CAPIGet the test event code from Facebook
Give Two Owls your test event code
đGo to your storefront and test some page views, view content, add to cart, initiate checkout & purchase events.
Verify deduplication
Did deduplication happen? If you're shipping Facebook both browser events (via Pixel) and server events (via Conversion API), they should be deduplicated. Reach us if you're not seeing that!
Test events with Facebook Pixel Helper
In case you don't currently have access to your Pixel in Facebook Events Manager, or you want a quicker option, follow this video to test your events.
Monitor tracking performance: You can proactively check which server events were sent to Facebook by Two Owls on a daily basis, in the Analytics tab.
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