Two Owls
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  • Page
  • 🥁Two Owls tracking mode
  • 💡Create a Facebook Pixel (now with Datasets)
  • Getting Started
    • ▶️Get your Pixels ready
    • 🔐Level up your data with CAPI
    • 📤Ship your very first events to Facebook
    • 🔦Monitor what's sent
    • 🚀Get your first sales attributed to the right campaign
    • 🔁Start Retargeting
      • ↗️Direct Catalog Sync
      • 📂Multiple Data Feeds
    • 🎆Custom events
    • 🔔Simplify Your Analytics with Facebook Ads Report
      • 🔖Definition of Facebook Ads report metrics
    • 📌Important Checklists
      • 🔏Ensure privacy compliance
      • ⚙️App Checklist
        • 2️⃣Required App Embed
        • ⏰Define a timezone
        • ❗Choose the right pixel
      • 🎛️Permission Checklist
        • 🎫Pixel - Full Control
        • 🎟️Catalog - Full Control
      • 🔊Advertiser Checklist
        • 🌐Verify sending domains
        • ⬆️Set up Aggregated Event Measurement
  • HOT TOPICS
    • 🗓️Facebook Attribution
      • ⏳Fix your Facebook reporting delay
      • 🔎Understanding data absence
      • 📲IOS 14 effects on Facebook Attribution window
    • 👾Pixel Errors
    • ⏹️Conversion API events
      • Event Deduplication
      • Event Match Quality (EMQ)
    • ⚡Dynamic Product Ads
      • 🗂️Two Owls Catalog - A game-changer
  • Integration
    • Page Builder
      • EComposer x Two Owls
    • External Landing Pages
    • Post purchase upsells
    • How to add TikTok Pixel on Shopify
    • How to add tracking info to PayPal & Stripe
  • Quick guide
    • Pricing
    • FAQs
  • Special Offers
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On this page
  • Test browser events
  • Test server events
  • Verify deduplication
  • Test events with Facebook Pixel Helper

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  1. Getting Started

Ship your very first events to Facebook

Test your full-funnel events & see what show up on Facebook's end

PreviousLevel up your data with CAPINextMonitor what's sent

Last updated 11 months ago

Was this helpful?

What's the concept? Put simply, pretend you're a shopper and make a test purchase so you can see if the full-funnel events fire properly or not.

Test browser events

Check this out if you haven't installed your pixel via Two Owls yet.

Now let’s test a series of actions and see if they arrive properly at the Test Events tab of your pixel.

Give Facebook your store domain

Give Facebook Test Tool your store domain and start testing on your storefront

Watch the browser events arrive at your Events Manager

Test server events

Get the test event code from Facebook

Give Two Owls your test event code

Verify deduplication

Did deduplication happen? If you're shipping Facebook both browser events (via Pixel) and server events (via Conversion API), they should be deduplicated. Reach us if you're not seeing that!

Test events with Facebook Pixel Helper

In case you don't currently have access to your Pixel in Facebook Events Manager, or you want a quicker option, follow this video to test your events.

Monitor tracking performance: You can proactively check which server events were sent to Facebook by Two Owls on a daily basis, in the Analytics tab.

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Auto-sync PayPal tracking info & Stripe. Faster PayPal funds release and build trust with PayPal.

Full-funnel events should fire

Check this out if you haven't toggled Conversion API on

Get the test event code

Go to your storefront and test some page views, view content, add to cart, initiate checkout & purchase events.

Recommended App

Use code OMEGA20 for 20% OFF All Plans - 6 months. !

📤
👇
👉
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🔐Level up your data with CAPI
🔦Monitor what's sent
Install the app now
👇
▶️Get your Pixels ready
Give Two Owls your test event code
test event code