Ship your very first events to Facebook
Test your full-funnel events & see what show up on Facebook's end
What's the concept? Put simply, pretend you're a shopper and make a test purchase so you can see if the full-funnel events fire properly or not.
Check this out if you haven't installed your pixel via Two Owls yet.
Now let’s test a series of actions and see if they arrive properly at the Test Events tab of your pixel.
Give Facebook Test Tool your store domain and start testing on your storefront
Full-funnel events should fire
Check this out if you haven't toggled Conversion API on
Get the test event code
Give Two Owls your test event code
Go to your storefront and test some page views, view content, add to cart, initiate checkout & purchase events.
Did deduplication happen? If you're shipping Facebook both browser events (via Pixel) and server events (via Conversion API), they should be deduplicated. Reach us if you're not seeing that!
In case you don't currently have access to your Pixel in Facebook Events Manager, or you want a quicker option, follow this video to test your events.
Monitor tracking performance: You can proactively check which server events were sent to Facebook by Two Owls on a daily basis, in the Analytics tab.