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  • Page
  • πŸ₯Two Owls tracking mode
  • πŸ’‘Create a Facebook Pixel (now with Datasets)
  • Getting Started
    • ▢️Get your Pixels ready
    • πŸ”Level up your data with CAPI
    • πŸ“€Ship your very first events to Facebook
    • πŸ”¦Monitor what's sent
    • πŸš€Get your first sales attributed to the right campaign
    • πŸ”Start Retargeting
      • ↗️Direct Catalog Sync
      • πŸ“‚Multiple Data Feeds
    • πŸŽ†Custom events
    • πŸ””Simplify Your Analytics with Facebook Ads Report
      • πŸ”–Definition of Facebook Ads report metrics
    • πŸ“ŒImportant Checklists
      • πŸ”Ensure privacy compliance
      • βš™οΈApp Checklist
        • 2️⃣Required App Embed
        • ⏰Define a timezone
        • ❗Choose the right pixel
      • πŸŽ›οΈPermission Checklist
        • 🎫Pixel - Full Control
        • 🎟️Catalog - Full Control
      • πŸ”ŠAdvertiser Checklist
        • 🌐Verify sending domains
        • ⬆️Set up Aggregated Event Measurement
  • HOT TOPICS
    • πŸ—“οΈFacebook Attribution
      • ⏳Fix your Facebook reporting delay
      • πŸ”ŽUnderstanding data absence
      • πŸ“²IOS 14 effects on Facebook Attribution window
    • πŸ‘ΎPixel Errors
    • ⏹️Conversion API events
      • Event Deduplication
      • Event Match Quality (EMQ)
    • ⚑Dynamic Product Ads
      • πŸ—‚οΈTwo Owls Catalog - A game-changer
  • Integration
    • Page Builder
      • EComposer x Two Owls
    • External Landing Pages
    • Post purchase upsells
    • How to add TikTok Pixel on Shopify
    • How to add tracking info to PayPal & Stripe
  • Quick guide
    • Pricing
    • FAQs
  • Special Offers
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On this page
  • Catalog sync from Two Owls
  • Connect the Catalog with a pixel (important)
  • Review your Catalog

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  1. Getting Started
  2. Start Retargeting

Direct Catalog Sync

When your account has Full Control access to both the Catalog and the Pixel

PreviousStart RetargetingNextMultiple Data Feeds

Last updated 3 months ago

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Catalog sync from Two Owls

Is it for me? If you have all the necessary permission, you can use this to directly sync products to a Facebook Catalog without having to copy/paste a feed link.

Login to your Facebook Account from the app

Follow 8 feed customization steps to set up your catalog

Connect the Catalog with a pixel (important)

It’s a must to run retargeted ads. The pixel logs all events where people show interest in certain products, together with the product id. Say you want to retarget people who have added item X to cart but have not yet purchased, you need to give Facebook both the item ID & the information about people who have taken actions. This is where you need the pixel data.

Do I need to use the pixel installed via Two Owls only as a data source for the Two Owls-created Catalog?

Yes, that would ensure the pixel events share the same content (product id or variant id) with the items submitted to the catalog. Otherwise, Facebook won't be able to match the events with the items!

Review your Catalog

That’s it. You’ve successfully linked your products to Facebook and can now start designing your retargeting ads campaigns.

Don't have permission to create a catalog? Use a Feed URL instead.

There are certain boxes you need to check to ensure the optimal operation of the app. Don't miss this!

πŸ”
↗️
πŸ””
πŸ‘‰
8 steps
πŸ“‚Multiple Data Feeds
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πŸŽ›οΈPermission Checklist
Give Omega access to the Business Manager whose catalogs you are going to send products to
Check if your products are synced to the Facebook Catalog in Commerce Manager