âī¸Direct Catalog Sync
When your account has Full Control access to both the Catalog and the Pixel
Catalog sync from Two Owls
đIs it for me? If you have all the necessary permission, you can use this to directly sync products to a Facebook Catalog without having to copy/paste a feed link.
Login to your Facebook Account from the app
Follow 8 feed customization steps to set up your catalog
đ 8 steps
if you prefer watching, check the video below
Connect the Catalog with a pixel (important)
Itâs a must to run retargeted ads. The pixel logs all events where people show interest in certain products, together with the product id. Say you want to retarget people who have added item X to cart but have not yet purchased, you need to give Facebook both the item ID & the information about people who have taken actions. This is where you need the pixel data.
Review your Catalog
Thatâs it. Youâve successfully linked your products to Facebook and can now start designing your retargeting ads campaigns.
Don't have permission to create a catalog? Use a Feed URL instead.
đThere are certain boxes you need to check to ensure the optimal operation of the app. Don't miss this!
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