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Define a timezone

Ensure there are no discrepancies in Events Manager report
✅This will tell Two Owls to record your events at the same timezone as the one Facebook uses to report your events, meaning they speak the same time language!
Define a timezone in which the app will operate
What happens if I don't set this up?
❌You might see some weird mismatch.
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Event allocated to a date in the past: Say your Ad Account operates in UTC + 5, and there was a purchase that happened at 1 a.m on June 26 (UTC + 5). Two Owls, by default, will record that event in UTC and send Facebook that this event happened at 8 p.m on June 25 (according to UTC).
Facebook understands this as is, without converting the timezone. That means you won't see that purchase showing up on the 26th in the EM!
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Events coming from "the future": In the same manner, some events appear to come from the "future" and Facebook won't accept them. Timezone mismatch is the culprit here.