Two Owls
Facebook TwitterWebsite
  • Page
  • πŸ₯Two Owls tracking mode
  • πŸ’‘Create a Facebook Pixel (now with Datasets)
  • Getting Started
    • ▢️Get your Pixels ready
    • πŸ”Level up your data with CAPI
    • πŸ“€Ship your very first events to Facebook
    • πŸ”¦Monitor what's sent
    • πŸš€Get your first sales attributed to the right campaign
    • πŸ”Start Retargeting
      • ↗️Direct Catalog Sync
      • πŸ“‚Multiple Data Feeds
    • πŸŽ†Custom events
    • πŸ””Simplify Your Analytics with Facebook Ads Report
      • πŸ”–Definition of Facebook Ads report metrics
    • πŸ“ŒImportant Checklists
      • πŸ”Ensure privacy compliance
      • βš™οΈApp Checklist
        • 2️⃣Required App Embed
        • ⏰Define a timezone
        • ❗Choose the right pixel
      • πŸŽ›οΈPermission Checklist
        • 🎫Pixel - Full Control
        • 🎟️Catalog - Full Control
      • πŸ”ŠAdvertiser Checklist
        • 🌐Verify sending domains
        • ⬆️Set up Aggregated Event Measurement
  • HOT TOPICS
    • πŸ—“οΈFacebook Attribution
      • ⏳Fix your Facebook reporting delay
      • πŸ”ŽUnderstanding data absence
      • πŸ“²IOS 14 effects on Facebook Attribution window
    • πŸ‘ΎPixel Errors
    • ⏹️Conversion API events
      • Event Deduplication
      • Event Match Quality (EMQ)
    • ⚑Dynamic Product Ads
      • πŸ—‚οΈTwo Owls Catalog - A game-changer
  • Integration
    • Page Builder
      • EComposer x Two Owls
    • External Landing Pages
    • Post purchase upsells
    • How to add TikTok Pixel on Shopify
    • How to add tracking info to PayPal & Stripe
  • Quick guide
    • Pricing
    • FAQs
  • Special Offers
Powered by GitBook
On this page
  • Tracking
  • Reporting & Attribution
  • Targeting & Optimization

Was this helpful?

  1. Quick guide

FAQs

Skim through the most fundamentals and find the quickest route to solve them

PreviousPricingNextSpecial Offers

Last updated 9 months ago

Was this helpful?

Tracking

What’s better about Omega Two Owls, compared to other apps?

We pride ourselves on both great events captures and event match quality (EMQ).

Why does it matter? Higher EMQ means a better chance for Facebook to be able to match an event to a person, hence better reporting in Ads Manager for you to make informed decisions. To this end, our EMQ scores are Great on average.

So don’t forget to check this on top of accurate event count (captures).

My ATC and IC events are not firing well. What’s wrong?

This is a rare instance when we got interfered with by your theme or some other associated apps. Just hit us up in the chat and we’ll custom-fix that for you, neatly.

Do you track the purchase value?

Of course. Purchase values are tracked 100% and assigned with the subtotal value of the order at hand.

Besides, we track 100% of sales server-side (with CAPI) when a new order is created in Shopify. So, don’t worry about missing a sale ;)

Where do I get a pixel ID? 🧐

If you're new to the field, this guide helps with everything to

Should I delete the Facebook Channel app? πŸ€”

Not necessarily. You can keep the app for other purposes but for pixel installation, make sure you pick to put in Omega so there won't be a conflict.

What good does CAPI do for me? πŸ€–

Pixel is super vulnerable and operating at half capability after the IOS 14 updates. Conversion API covers up the tracking loss due to opted-out IOS devices. This means more data and better reporting. Overall, you'll feed Facebook more valuable data to optimize your Facebook ads.

Is there a way to fix Facebook's 3-day reporting delay? πŸ•›
My Ads Manager is reporting my sales all wrong. Why? πŸ’Š

My pixel is over reporting/under reporting, can you help?

For over-reporting, you might want to check if your pixel is already installed elsewhere other than in Omega.

For underreporting, there could be 3 culprits generally:

  • Purchase happens outside of the 7-day attribution window

  • Facebook Reporting Delays (age-old issue, you can cope with it by using our Ads Report as a supplement)

  • Facebook is unable to define if the purchase comes from the ad (because of low EMQ or objective factors, e.g. person sees an ad with a clone account, but bought using other personal info)

Whichever it is, feel free to reach us to troubleshoot your case.

Why should I try the Ads Report feature?

Faster, more accurate decision-making is crucial to growing your business faster than competitors vying for the same customer base.

Omega Ads Report helps you see accurate sales attributed to ads in real time.

Will CAPI improve my Ad performance? πŸ’°

_________________________

Omega Quantity Breaks Discount creates quantity discounts, bulk pricing and min/max purchase quantities in a few clicks. Easily customize how discounts are shown to match your store look and feel.

There is so much you can't control in this turbulence of the ad world, but is a rare one you can fix.

Reporting & Attribution

Yes. Make full use of UTM parameters. They're not affected by IOS updates so you'll have access to the accurate & real-time picture of your ad performance. We offer a built-in dashboard for this purpose with one thing in mind: accuracy. Check it out .

There could be many culprits causing this. But if you've , then it boils down to either or (which are both consequences of the Apple ATT's axe). You can't fix the delay directly in the AM, because Facebook needs more time to process and report events from folks who opted out of tracking. Delay is the new reality you'll have to live with. Alternative solution?

When your sales fall outside of the attribution window (which is now a 7-day click post-IOS 14), your AM is completely blind. Even if you wait, nothing's gonna show up. That's when you need a .

Learn more about

Targeting & Optimization

If you're looking for a direct causation link, then it will not. But Conversion API contributes a tremendous part in getting your ad spend in the right direction. In other words, Conversion API helps get your tracking right and feeds Facebook the most complete picture you can. With Conversion API, you can still send Facebook a purchase event from an IOS opted-out device, and use that data to feed the optimization algo (with ). Without Conversion API, you'll only be feeding Facebook the data the Pixel can collect from . That means optimizing your campaigns based on half the truth and eventually wasted ad spend.

Recommended App

πŸ“ˆ
πŸ”
✨
πŸ‘οΈβ€πŸ—¨οΈ
πŸŽ‰
get your pixel ready
the right pixel ID
πŸ“—
leveling up your tracking
here
ensured you tested your tracking and everything is firing fine
reporting delay
attribution window
UTM dashboard.
custom attribution window
over/under-reporting.
Aggregated Events Measurement
Android and IOS opted-in devices (which is not so many)
Install the app now!