FAQs
Skim through the most fundamentals and find the quickest route to solve them
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Skim through the most fundamentals and find the quickest route to solve them
Last updated
Was this helpful?
There is so much you can't control in this turbulence of the ad world, but is a rare one you can fix.
Yes. Make full use of UTM parameters. They're not affected by IOS updates so you'll have access to the accurate & real-time picture of your ad performance. We offer a built-in dashboard for this purpose with one thing in mind: accuracy. Check it out .
There could be many culprits causing this. But if you've , then it boils down to either or (which are both consequences of the Apple ATT's axe). You can't fix the delay directly in the AM, because Facebook needs more time to process and report events from folks who opted out of tracking. Delay is the new reality you'll have to live with. Alternative solution?
When your sales fall outside of the attribution window (which is now a 7-day click post-IOS 14), your AM is completely blind. Even if you wait, nothing's gonna show up. That's when you need a .
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If you're looking for a direct causation link, then it will not. But Conversion API contributes a tremendous part in getting your ad spend in the right direction. In other words, Conversion API helps get your tracking right and feeds Facebook the most complete picture you can. With Conversion API, you can still send Facebook a purchase event from an IOS opted-out device, and use that data to feed the optimization algo (with ). Without Conversion API, you'll only be feeding Facebook the data the Pixel can collect from . That means optimizing your campaigns based on half the truth and eventually wasted ad spend.
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