# Simplify Your Analytics with Facebook Ads Report

### Omega - Facebook Ad metrics: All in one No more switching between platforms. With our integrated reporting, you can see all your key metrics – impressions, clicks, conversions, and cost-per-action – alongside the Omega data, giving a complete picture of your advertising effectiveness. {% hint style="info" %} To access the full potential of this feature and view all Facebook ad data, we recommend logging in with your Facebook account {% endhint %} #### 👌Log in Facebook account

#### 👌No logging in Facebook account

### Step by step to combine Facebook ad metrics to Omega report dashboard #### 1️⃣ Select 1 in 2 options: Log in or no logging in Facebook account

#### 2️⃣ Connect your Facebook account and choose the Ad account you want to see the data (You can switch to another Ad account in the Dashboard)

#### 3️⃣ Set up UTM {% hint style="warning" %} Be aware that we can only measure the performance of your ads if you use a UTM to set them up. For the best performance insights, make sure all your adverts have UTM tracking links {% endhint %} :green\_book:**Step 1:** **Copy Omega's UTM string to put into your ad** utm\_source=facebook\&utm\_campaign={{campaign.name}}\&ad\_name={{ad.name}} \&adset\_name={{adset.name}} \&omega\_utm\_source=facebook\&omega\_utm\_campaign={{campaign.name}} \&omega\_ad\_name={{ad.name}}\&omega\_adset\_name={{adset.name}} \&campaign\_id={{campaign.id}}\&adset\_id={{adset.id}}\&ad\_id={{ad.id}}

:green\_book: **Step 2: Put Omega's UTM string to your ads**

#### 4️⃣ Confirm

#### 🔑Filter/Sort and Customize columns You can easily view/compare ad metrics by filtering/sorting functions.