πŸ””Simplify Your Analytics with Facebook Ads Report

Get a unified view of the Facebook Ads performance, right within the Omega Facebook pixel app

Omega - Facebook Ad metrics: All in one

No more switching between platforms. With our integrated reporting, you can see all your key metrics – impressions, clicks, conversions, and cost-per-action – alongside the Omega data, giving a complete picture of your advertising effectiveness.

To access the full potential of this feature and view all Facebook ad data, we recommend logging in with your Facebook account

πŸ‘ŒLog in Facebook account

πŸ‘ŒNo logging in Facebook account

Step by step to combine Facebook ad metrics to Omega report dashboard

1️⃣ Select 1 in 2 options: Log in or no logging in Facebook account

2️⃣ Connect your Facebook account and choose the Ad account you want to see the data (You can switch to another Ad account in the Dashboard)

3️⃣ Set up UTM

Be aware that we can only measure the performance of your ads if you use a UTM to set them up. For the best performance insights, make sure all your adverts have UTM tracking links

πŸ“—Step 1: Copy Omega's UTM string to put into your ad

​utm_source=facebook&utm_campaign={{campaign.name}}&ad_name={{ad.name}} &adset_name={{adset.name}} &omega_utm_source=facebook&omega_utm_campaign={{campaign.name}} &omega_ad_name={{ad.name}}&omega_adset_name={{adset.name}} &campaign_id={{campaign.id}}&adset_id={{adset.id}}&ad_id={{ad.id}}

πŸ“— Step 2: Put Omega's UTM string to your ads

4️⃣ Confirm

πŸ”‘Filter/Sort and Customize columns

You can easily view/compare ad metrics by filtering/sorting functions.

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