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  • Page
  • 🥁Two Owls tracking mode
  • 💡Create a Facebook Pixel (now with Datasets)
  • Getting Started
    • ▶️Get your Pixels ready
    • 🔐Level up your data with CAPI
    • 📤Ship your very first events to Facebook
    • 🔦Monitor what's sent
    • 🚀Get your first sales attributed to the right campaign
    • 🔁Start Retargeting
      • ↗️Direct Catalog Sync
      • 📂Multiple Data Feeds
    • 🎆Custom events
    • 🔔Simplify Your Analytics with Facebook Ads Report
      • 🔖Definition of Facebook Ads report metrics
    • 📌Important Checklists
      • 🔏Ensure privacy compliance
      • ⚙️App Checklist
        • 2️⃣Required App Embed
        • ⏰Define a timezone
        • ❗Choose the right pixel
      • 🎛️Permission Checklist
        • 🎫Pixel - Full Control
        • 🎟️Catalog - Full Control
      • 🔊Advertiser Checklist
        • 🌐Verify sending domains
        • ⬆️Set up Aggregated Event Measurement
  • HOT TOPICS
    • 🗓️Facebook Attribution
      • ⏳Fix your Facebook reporting delay
      • 🔎Understanding data absence
      • 📲IOS 14 effects on Facebook Attribution window
    • 👾Pixel Errors
    • ⏹️Conversion API events
      • Event Deduplication
      • Event Match Quality (EMQ)
    • ⚡Dynamic Product Ads
      • 🗂️Two Owls Catalog - A game-changer
  • Integration
    • Page Builder
      • EComposer x Two Owls
    • External Landing Pages
    • Post purchase upsells
    • How to add TikTok Pixel on Shopify
    • How to add tracking info to PayPal & Stripe
  • Quick guide
    • Pricing
    • FAQs
  • Special Offers
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  • Omega - Facebook Ad metrics: All in one
  • Step by step to combine Facebook ad metrics to Omega report dashboard

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  1. Getting Started

Simplify Your Analytics with Facebook Ads Report

Get a unified view of the Facebook Ads performance, right within the Omega Facebook pixel app

PreviousCustom eventsNextDefinition of Facebook Ads report metrics

Last updated 1 year ago

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Omega - Facebook Ad metrics: All in one

No more switching between platforms. With our integrated reporting, you can see all your key metrics – impressions, clicks, conversions, and cost-per-action – alongside the Omega data, giving a complete picture of your advertising effectiveness.

To access the full potential of this feature and view all Facebook ad data, we recommend logging in with your Facebook account

👌Log in Facebook account

👌No logging in Facebook account

Step by step to combine Facebook ad metrics to Omega report dashboard

1️⃣ Select 1 in 2 options: Log in or no logging in Facebook account

2️⃣ Connect your Facebook account and choose the Ad account you want to see the data (You can switch to another Ad account in the Dashboard)

3️⃣ Set up UTM

Be aware that we can only measure the performance of your ads if you use a UTM to set them up. For the best performance insights, make sure all your adverts have UTM tracking links

​utm_source=facebook&utm_campaign={{campaign.name}}&ad_name={{ad.name}} &adset_name={{adset.name}} &omega_utm_source=facebook&omega_utm_campaign={{campaign.name}} &omega_ad_name={{ad.name}}&omega_adset_name={{adset.name}} &campaign_id={{campaign.id}}&adset_id={{adset.id}}&ad_id={{ad.id}}

4️⃣ Confirm

🔑Filter/Sort and Customize columns

You can easily view/compare ad metrics by filtering/sorting functions.

Step 1: Copy Omega's UTM string to put into your ad

Step 2: Put Omega's UTM string to your ads

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owls report
login facebook account
no login facebook account
set up utm
select ad account
set up utm
set up utm confirm
filter