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  • πŸ₯Two Owls tracking mode
  • πŸ’‘Create a Facebook Pixel (now with Datasets)
  • Getting Started
    • ▢️Get your Pixels ready
    • πŸ”Level up your data with CAPI
    • πŸ“€Ship your very first events to Facebook
    • πŸ”¦Monitor what's sent
    • πŸš€Get your first sales attributed to the right campaign
    • πŸ”Start Retargeting
      • ↗️Direct Catalog Sync
      • πŸ“‚Multiple Data Feeds
    • πŸŽ†Custom events
    • πŸ””Simplify Your Analytics with Facebook Ads Report
      • πŸ”–Definition of Facebook Ads report metrics
    • πŸ“ŒImportant Checklists
      • πŸ”Ensure privacy compliance
      • βš™οΈApp Checklist
        • 2️⃣Required App Embed
        • ⏰Define a timezone
        • ❗Choose the right pixel
      • πŸŽ›οΈPermission Checklist
        • 🎫Pixel - Full Control
        • 🎟️Catalog - Full Control
      • πŸ”ŠAdvertiser Checklist
        • 🌐Verify sending domains
        • ⬆️Set up Aggregated Event Measurement
  • HOT TOPICS
    • πŸ—“οΈFacebook Attribution
      • ⏳Fix your Facebook reporting delay
      • πŸ”ŽUnderstanding data absence
      • πŸ“²IOS 14 effects on Facebook Attribution window
    • πŸ‘ΎPixel Errors
    • ⏹️Conversion API events
      • Event Deduplication
      • Event Match Quality (EMQ)
    • ⚑Dynamic Product Ads
      • πŸ—‚οΈTwo Owls Catalog - A game-changer
  • Integration
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  1. HOT TOPICS
  2. Facebook Attribution

Understanding data absence

Event loss is hard to bear, but Two Owls has the solution!

PreviousFix your Facebook reporting delayNextIOS 14 effects on Facebook Attribution window

Last updated 9 months ago

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96% of US IOS users opt-out of tracking...

And millions use cookie blockers, ad blockers When they do, the Pixel is literally helpless

Pixel limitation: Pixel is a bit vulnerable because it’s easily shut down entirely by anything in the browsers that don’t allow third-party Javascript to load.

Then, Conversion API came in to save the day

CAPI to the rescue: CAPI will be fully active no matter the weather, sending data from a server to Facebook’s server. So it’s strong, cool, calm, and collected.

But there is always a trade-off. CAPI is very tech-demanding, while there are tons of one-click Pixel installations for you to choose from.

If you’re a bit technical then here goes the bonus flow:

TL;DR? CAPI ensures no data loss, Facebook is happy because it gets the full picture of what’s happening. Think of it as the big brother protecting its little brother - Pixel.

πŸ“How to know if a Conversion API tool is good or bad? Check out this blog

πŸ—“οΈ
πŸ”Ž
Facebook Conversion API simplest explanation & how to look for good server-side solution
πŸ”Level up your data with CAPI