Understanding data absence
Event loss is hard to bear, but Two Owls has the solution!
96% of US IOS users opt-out of tracking...
And millions use cookie blockers, ad blockers When they do, the Pixel is literally helpless
Then, Conversion API came in to save the day
CAPI to the rescue: CAPI will be fully active no matter the weather, sending data from a server to Facebook’s server. So it’s strong, cool, calm, and collected.
But there is always a trade-off. CAPI is very tech-demanding, while there are tons of one-click Pixel installations for you to choose from.
If you’re a bit technical then here goes the bonus flow:
TL;DR? CAPI ensures no data loss, Facebook is happy because it gets the full picture of what’s happening. Think of it as the big brother protecting its little brother - Pixel.