Understanding data absence
Event loss is hard to bear, but Two Owls has the solution!
Last updated
Was this helpful?
Event loss is hard to bear, but Two Owls has the solution!
Last updated
Was this helpful?
96% of US IOS users opt-out of tracking...
And millions use cookie blockers, ad blockers When they do, the Pixel is literally helpless
Then, Conversion API came in to save the day
But there is always a trade-off. CAPI is very tech-demanding, while there are tons of one-click Pixel installations for you to choose from.
If youβre a bit technical then here goes the bonus flow:
TL;DR? CAPI ensures no data loss, Facebook is happy because it gets the full picture of whatβs happening. Think of it as the big brother protecting its little brother - Pixel.
πHow to know if a Conversion API tool is good or bad? Check out this blog