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Sync products via an updated file (data feed)
Used if you are not a BM admin to be able to create a catalog
If your account has Full Control permission to a Catalog, you can directly sync the product data by logging in Two Owls and start from there.
However, when you don't have such permission, there is a feed file that could save the day. Let's look at how you can upload products to a Catalog by using a feed file.
A dynamic feed file? It's a file that contains all information about your Shopify products. Any changes will be sync as scheduled by Two Owls
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Configure your data feed in Two Owls and generate a link, without having to login
When it comes to deciding how your products will be recommended in Dynamic Product Ads, there is no one-size-fits-all solution.
But most of the time, you would either want to retarget people with the exact variants they viewed, or you don’t.
Here’s how to set up your feed to fulfill this need.
📝Separated items
Select this if you want to stay with super detailed retargeting.
Case scenario:
- James the shopper viewed the Awesome T-shirt with 3 variants, particularly he added variant A (blue) to the cart only to abandon checkout
- You set up your DPA ad to retarget people who have added to carts but not checked out.
- You submit the feed with the option “separated variants” by Omega
Result: James will see variant A retargeted to him, instead of just the general Awesome T-shirt product.
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📝Grouped items
Select this if you don’t need to retarget people with the exact variants they abandoned.
Case scenario:
- James the shopper viewed the Dining Chair with 3 variants (small, medium, and large), particularly he added the variant ‘medium’ to the cart only to abandon the checkout
- You set up your DPA ad to retarget people who have added to carts but not checked out.
- You submit the feed with the option “Grouped variants” by Omega
Result: James will see just a random variant retargeted to him (be it small, medium, or large). This is decided by the Facebook algorithm. So make sure that keeping this generic retargeting option is going to fit and support your business.
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Select Data feed as an data source option
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Confirm you're ready to upload the file
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Paste the Feed URL to Facebook
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Tell Facebook how often you want it to crawl the file for any updates
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Confirm feed upload
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Your feed should be uploaded shortly
Manage the uploaded products in the Items tab
Manage what happens to the products in the events tab. Remember you have to connect a pixel to the catalog to be able to see this!
Remember, you or your clients must have Full Control permission to both the Pixel and the Catalog in question to be able to run dynamic ads from these source of data.
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Last modified 2mo ago