How to add TikTok Pixel on Shopify

This will allow you to better optimize your TikTok Ads, increase your e-commerce sales and launch better campaigns.

Method 1: Add TikTok Pixel manually

• Create a TikTok Ads Account: Go to TikTok Ads Manager and sign up or log in.

• Access the Events Manager: Navigate to the “Assets” section and click on “Events” to access the Events Manager.

• Create a Pixel: Click “Create Pixel” and name your pixel (The maximum character length is 128 characters, including spaces)

• Select “Manually Install Pixel Code” for custom implementation

• Copy Pixel Code: Copy the pixel base code provided by TikTok.

• Add Code to Your Website: Install the code between the tags on your website. Access to Options in your theme settings or add them via code editor.

• Set Up Events: Configure standard events based on user actions (e.g., page views, add to cart).

• Verify Installation: Use the TikTok Pixel Helper browser extension to ensure your pixel is firing correctly.

*Note: We recommend setting up both the TikTok Pixel and Events API together to maximize the measurement and performance of your campaigns

We recommend setting up all events throughout the user journey to maximize measurement and optimization opportunities for your campaign.

Simplify the process

Shopify apps provide a faster way to integrate TikTok Pixels into your store. They streamline the installation process and offer enhanced tracking features that extend beyond the basic Pixel setup.

Check the Omega TikTok Pixel app for 2-min Pixel & Events API installation.